Vol. 01 · Issue 01 Brand Identity System Public Reference Edition
New York, NY Q2 MMXXVI

IT Custom Solution

A services firm, a consulting practice, and a software house under one roof.
IssuedApril 2026
StewardOffice of the Founder
Version1.0 · Institutional
AudienceClients · Partners · Press · Hires
LegalIT Custom Solution LLC
UEIPR9KWJPM4JU9
CAGE91CE1
EIN86-3393279
§ 01 · Identity

The Primary Lockup

Six layers, one foundation.
Note 01.a The monogram renders the thesis. Six horizontal forms stack from narrow to wide, resolving into a foundation line. Every practice and product sits on a shared base; the firm is the base itself.
01.1Primary · Deep Teal on Off-White
IT Custom Solution
Four Practices · Est. MMXXI
01.2Reversed · Off-White on Deep Teal
IT Custom Solution
Four Practices · Est. MMXXI
01.3Monochrome · Ink
IT Custom Solution
Four Practices · One Firm
01.4On Taupe Ground · Ink
IT Custom Solution
Four Practices · One Firm
01.5Favicon · 32 / 64 / 128
Clear space · 1x monogram on all sides
IT Custom Solution
Four Practices · Est. MMXXI
Minimum width · 180px digital / 1.25in print
Construction Monogram unit   44×44
Bar height   4px · 9%
Bar gap   2px · 4.5%
Bar count   6 · foundation
Alignment   flush-left, ascending
Gap to wordmark   0.4× unit
§ 02 · Color

A Five-Color System

Paper, ink, teal, taupe · and a drop of oxblood.
Note 02.a Oxblood never exceeds five percent of any surface. It marks emphasis, not mood. Teal anchors; taupe grounds; off-white carries.
Deep Teal
Primary · 01
HEX #1E4D4D
RGB 30 · 77 · 77
CMYK 80 · 40 · 50 · 55
PANTONE 5535 C
Foundation Taupe
02
HEX #C5B99A
RGB 197 · 185 · 154
PANTONE 4535 C
Signal Oxblood
03 · ≤ 5%
HEX #6B1F1F
RGB 107 · 31 · 31
PANTONE 7421 C
Ink
Body · 04
HEX #0A0A0A
RGB 10 · 10 · 10
PANTONE Black 6 C
Off-White
Surface · 05
HEX #F7F5F1
RGB 247 · 245 · 241
PANTONE Warm Gray 1 C
Deep TealTonal 100–900
Foundation TaupeTonal 100–900
Signal OxbloodTonal 100–900
§ 02.b · Surfaces
Two-palette system · intentional

One foundation. Two registers. Different rooms in the same house.

Register 01 · Institutional
Deep Teal on cream · a fintech-blueprint register.
For the Brand Identity document, capability briefings, partnership materials, press kit, and senior hires. Rare. Considered. Worn for room-changing moments.
Register 02 · Editorial
Near-black on cream, warm-gold accent · an editorial-magazine register.
For itcustomsolution.com and the customer-facing surface. For procurement officers, prime contractors, and small-business operators. Daily. Workmanlike. The voice that ships.
Both share
The stacked-bar monogram. The § section glyph. The Roman-numeral edition mark. The Fraunces & JetBrains Mono pairing. The cream substrate. Different surfaces. One foundation.
Note 02.b The split is a feature, not a drift. Audience determines register. Never mix the two on a single surface · readers feel the seam even when they cannot name it.
§ 03 · Typography

Type Carries the Brand

Fraunces for voice, Inter for clarity, JetBrains Mono for record.
Note 03.a Fraunces is used with variable optical sizing tuned to display weights. Inter runs at 15/22 for body. JetBrains Mono sets the institutional register · dates, metadata, section numbers.
Four practices.
Five markets.
One firm.
Fraunces · Variable · Light 300 / Regular 400 · opsz 144 108 / 104 · tracking −3.5%
03.1 · Body specimenInter · 15 / 1.7

IT Custom Solution is a multi-practice technology firm: a services firm, a consulting practice, and a software house under one roof. It runs four practices for government and commercial clients alike. It does not chase categories. It runs the work.

The practices cover the full arc: bid pursuit and strategic teaming on government and enterprise contracts; consulting and AI advisory for SMB and mid-market firms; managed services on auditable SLAs; and a family of SaaS products · Winrove, OnboardIQ and OpsTicket · that runs inside the firm's own delivery.

03.2 · HierarchyFraunces + Inter + JetBrains Mono
§ Position · Paper 02

Four practices. One firm.

An operator-run answer for government and commercial clients alike.

Category companies optimize for one market. We run four practices across five: government, prime contractors, enterprise, mid-market, and SMB. Each practice keeps its own roadmap and its own P&L. The firm is the ground floor; the operators build the house.

Diversification is the moat. No single product, market, or contract represents the company.

H1 · 01
Display
Four practices, one firm.
Fraunces · 400
72 / 1.0 · −2%
Section openers, covers
H2 · 02
Subhead
Diversification, run patiently.
Fraunces Italic · 300
28 / 1.15 · −1%
Standfirsts, pull quotes
B1 · 03
Body
The firm is the foundation; the operators build the house.
Inter · 400
15 / 1.6
Long-form, UI
C1 · 04
Caption · Meta
NEW YORK, NY · ISSUED Q2 2026 · FILE 03.04
JetBrains Mono · 500
11 / 1.6 · +14%
Metadata, section numbers, labels
§ 04 · Stationery · Card

Business Card

3.5 × 2 inches · Mohawk Superfine, 130c.
Note 04.a Front renders the lockup on Deep Teal with nothing else. Back reserves the left plate for identity, the right plate for contact, split by a single hairline rule.
ITCS · 04.1 · FRONT MULTI-PRACTICE FIRM
IT Custom Solution
Four Practices · One Firm
Four practices, one accountable team.
ITCS
MMXXVI
Olufela "Lu" Fagbure
Founder & Director
IT CUSTOM SOLUTION · EST. 2021
Direct
+1 (646) 671 · 3399
Mail
lu@itcustomsolution.com
Web
itcustomsolution.com
Office
420 Lexington Ave · Ste 1402, POB 1005 · New York, NY
Stock · Mohawk Superfine Eggshell 130c Print · Offset, 2 PMS + blind deboss Finish · Untreated edge · square corners
§ 05 · Stationery · Letterhead

Letterhead

US Letter · 1 inch margins · body set in Inter 11/17.
Note 05.a The page reads like a leader column: a single rule beneath the masthead, a single rule above the footer, generous negative space between. Nothing else.
IT Custom Solution
Four Practices · Est. MMXXI
420 Lexington Avenue · Suite 1402, POB 1005
New York, New York · 10170
itcustomsolution.com · +1 646 671 3399
To the partners and counsel of record,

IT Custom Solution writes to confirm the scope of services discussed for the coming quarter: managed IT and security delivered on the service levels enumerated in Schedule A, advisory hours against the AI readiness assessment, and continued support of the software your team already runs.

As discussed, the firm operates four practices under one accountable team: bid pursuit and strategic teaming, consulting and AI advisory, managed services, and a family of SaaS products that runs inside our own delivery. Your engagement draws on the second and third. We will forward the quarterly service review, redacted for counterparty confidentiality, upon the next close.

Olufela "Lu" Fagbure Founder & Director · IT Custom Solution LLC
ITCS · Letter 05.1 Registered New York · EIN 86-3393279 Page 1 of 1
§ 06 · Presentation

Pitch Deck

Cover and one content slide at 16:9.
Note 06.a The deck uses the same grid as the letterhead and the website. A slide never carries more than one headline and one evidence unit.
IT Custom Solution
Capability Briefing · Q2 2026
§ 01 · Cover

IT Custom Solution.

Foundations for government and enterprise.
A multi-practice technology firm for government and commercial clients. Four practices. One accountable team. A ten-year horizon · measured in delivery, not exits.
MMXXVI Manhattan · New York Deck 06.1 / 01
IT Custom Solution
§ 04 · Products · Customer Journey
§ 04 · Products

Six products, one contractor's day.

Each product owns one stage of the federal contracting workflow. Independent brand, shared foundation · one practice of four.
01Win
WinroveHelps GovCon firms win contracts. Proposal automation, capture intelligence.
Live · 2026
02Onboard
OnboardIQSubcontractor and key-personnel onboarding for awarded contracts.
Live · 2026
03Deliver
OpsTicketIT skills assessment and recruiting. Real terminals, graded by Claude.
Live · 2026
Practice 04 · SaaS Products Built inside our own delivery Deck 06.2 / 04
§ 07 · Web

itcustomsolution.com

Homepage hero and product grid.
Note 07.a The homepage is a leader article, not a landing page. One headline, one paragraph, one CTA. The grid below treats each product like a byline.
itcustomsolution.com
ITCS · 07.1
§ Multi-Practice Firm · New York · MMXXVI

Foundations for government and enterprise.

IT Custom Solution runs four practices for government and commercial clients: bid pursuit and strategic teaming, consulting and AI advisory, managed services, and SaaS products built inside our own delivery.

See the practices
Vol. 01 · Issue 01
Q2 MMXXVI
Three products live
§ 02 · Products Six products · one shared foundation Updated · Apr 2026
01 · Win

Winrove

Proposal automation and capture intelligence for firms bidding on federal contracts.

Live · 2026 ·
02 · Onboard

OnboardIQ

Subcontractor and key-personnel onboarding for awarded contracts.

Live · 2026 ·
03 · Deliver

OpsTicket

IT skills assessment and recruiting. Real terminals, graded by Claude.

Live · 2026 ·
§ 08 · Correspondence

Email Signature

Horizontal. One vertical rule. No decoration.
Note 08.a Signatures render inline in Inter at 11px for contact, Fraunces at 18–20px for name. The MBE-certified mark reads as a credential, not a badge.
Client · Gmail · Outlook · Superhuman RE: IT Custom Solution · Q2 service review
Thank you · I'll send the revised scope by end of week. The Q2 service review is attached; please direct counsel correspondence to the address below.
Olufela "Lu" Fagbure
Founder & Director
IT Custom Solution
Tel
+1 (646) 671 · 3399
Mail
lu@itcustomsolution.com
Web
itcustomsolution.com
NYC MBE Certified SBA 8(a) · Application submitted UEI PR9KWJPM4JU9 · CAGE 91CE1
§ 09 · Social

LinkedIn Presence

Profile 400×400 · Cover 1584×396.
Note 09.a Profile crops to the monogram alone. Cover uses the stacked-forms motif as a visual hook, oxblood present as a single accent bar.
§ 10 · Voice

How We Write

Declarative. Specific. Third-person institutional.
Note 10.a Copy is audited against this list on every release. If a sentence could belong to a Series A announcement, it is cut.
10.1 · On conviction
We run the work ourselves.
We aim to build lasting partnerships across our ecosystem.
10.2 · On numbers
Four practices. Five markets. Sixteen service lines.
Significant traction across a growing portfolio.
10.3 · On horizon
Three products live today. Three more planned through 2028.
We're revolutionizing the GovCon software space.
10.4 · On structure
Operator-led. Four practices under one roof.
A single-product company chasing one market.
10.5 · Banned register
Excited to announce Thrilled Revolutionize Disrupt Synergy Cu​tting-edge Next-gene​ration Unlock Empower Leverage
§ 10

Favicon & app icons

Note 10.a The mark for the smallest surfaces. Six bars, cream ground, ink + teal + oxblood · the brand's vocabulary at 16px.
ITC favicon 16
16 × 16browser tab
ITC favicon 32
32 × 32retina tab
ITC favicon 180
180 × 180Apple touch
ITC favicon 192
192 × 192Android home
ITC favicon 512
512 × 512maskable / PWA
ITC favicon SVG master
favicon.svgVector master · scales infinitely
§ 10.b · implementation
<link rel="icon" href="favicon.svg" type="image/svg+xml">
<link rel="icon" sizes="32x32" href="favicon-32.png">
<link rel="icon" sizes="16x16" href="favicon-16.png">
<link rel="apple-touch-icon" sizes="180x180"
      href="favicon-180.png">
<link rel="manifest" href="site.webmanifest">

Wired into every page across the family. The SVG is the master; raster fallbacks are pre-built for Safari and older Android. The webmanifest declares 192 and 512 as PWA icons with a cream background and ink theme color.

§ 11

Button system

Note 11.a Four variants. Mono labels in tracked uppercase. No rounded corners. The button is a piece of editorial furniture · a horizontal rule with a verb on it.
§ 11.b · Primary

Primary

Deep teal on cream surfaces. Inverts to cream on ink. Used for the principal action on a page · never more than one per fold.

On cream
On ink
§ 11.c · Secondary

Secondary

Outlined. Used adjacent to a primary, or alone for non-blocking actions. Inverts on dark surfaces.

On cream
On ink
§ 11.d · Ghost

Ghost

Text only. A taupe underline appears on hover, oxblood on active. Used for tertiary navigation and inline links between sections.

On cream
On ink
§ 11.e · Destructive

Destructive

Oxblood. Reserved for irreversible actions · withdraw a bid, cancel a contract, delete a record. Used sparingly and never adjacent to a primary.

Default · hover · active · focus · disabled
§ 11.f · Sizes

Three sizes

Small for inline use, default for the page principal, large for the masthead CTA above the fold.